simpliFi™ Is Improving the Sales Mix.
In late 2018 we conducted a pilot test utilizing simpliFi with 25 funeral homes who agreed to make their family arrangement presentations as outlined in Wilbert's simpliFi system. Those results in just a 60-day test produced a 7% sales mix improvement!
Since the official launch of simpliFi, the Wilbert Stores have been on an aggressive campaign to introduce simpliFi to a broader audience of funeral homes. The results with this expanded group of simpliFi adopters is likewise producing impressive marks with an estimated annualized 6.6% sales mix improvement being reported across Wilbert Store accounts who have been using the simpliFi presentation method since 2Q19.
By taking the average sales ratio of 58% lined/42% unlined units by Licensees in attendance at the 2019 Sales Meeting, a 7% sales mix improvement would move that lined unit percentage to 65%.
Market conditions and customers can benefit from simpliFi.
Please contact your American Wilbert customer service representative for additional information and program presentation.